FIBA 3x3
UX/UI design, Product design, Visual design
Web-site and platform Fiba 3x3
Taking a grassroots sport played in parks, driveways and at community courts all the way to the Olympics

FIBA is the world governing body for basketball, formed by 215 independent national associations from all over the world. The International Olympic Committee recognizes FIBA as the sole competent authority on basketball. More info about FIBA at

3x3 basketball, where teams play three a side into one hoop, gets more popular every year - especially among younger players, with 15-19 being a particularly strong demography.
Senior UX/UI Designer
Role on the project
UX research, User tests
Whole UX was created from the scratch
Web-site / Visual communication
Project required UX / UI / Visual support
International Basketball Federation (FIBA), FIBA 3x3
Futurice / FIBA 3x3
Intro #1


FIBA's goal is to make 3x3 into an Olympic sport. Spontaneous grassroots action had to find a more organised form and be directed towards creating a steady rise in the sport's global popularity. Rules had to be standardised. It's a truism that the first half hour of any 3x3 pickup game is generally spent arguing about rules…
FIBA wanted to keep the threshold for getting involved in 3x3 basketball as low as possible, keeping the sport's fun and spontaneous nature intact.
To do all this, FIBA needed to be where the players are – courtside.
intro #2


The 3x3 Planet app is all a player needs to make the sport a part of the ebb and flow of life. It doesn't matter if you're a casual weekend player or a pro; the app offers something for everyone and there's room for all on 3x3 Planet.
The app provides a comprehensive listing of events that the users view based on geographic proximity or via search, using a variety of filters. All events entered using the tool available at are included in the listing.
The Players section shows the global ranking and users entered into the list as soon as a profile is created in the app.
intro #3


The state of the art mobile solution provides a global platform that players can access anywhere. By providing a more structured approach to the game, taking FIBA to where the action is and bringing the global community of players together, the 3x3 Planet app helps raise the profile of the sport and build the groundswell that will take it into the Olympics.
The reviews for the app are excellent and it has been downloaded in 141 countries. This is just the beginning. The app is developed on a continuous basis and the process is very responsive to the needs of players and event organisers.
UX-management through creating symbols
and reusable web-components
Building a well structured asset collection is very popular duty among the designers, this non-material form of life can grow wild along with your brand, constantly generating a variety of different challenges for you or your team. For Fiba 3x3 and Play we've created complete Design System in Sketch and Zeplin.
Project's team
All the team members involved in the project
  • Evgenii Cheremnykh
    Senior UX Designer
  • Timo Sulanne
    UX Lead
  • Jarno Rantanen
    Scrum Master
  • Juho Vähä-Herttua
    Senior Engineer
  • Julius Rajala
    Full Stack Developer
  • Christian Holmberg
    Back-end Developer
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